When looking at the global economy as a pyramid, MNEs:
A)Traditionally believed no money was to be made in base of the pyramid markets.
B)Are based almost exclusively in the top tier.
C) Face little competition from emerging markets at any level of the pyramid.
D) Tend to target the population at the base of the pyramid.

Question

When looking at the global economy as a pyramid, MNEs:
A)​Traditionally believed no money was to be made in base of the pyramid markets.
B)​Are based almost exclusively in the top tier.
C) ​Face little competition from emerging markets at any level of the pyramid.
D) ​Tend to target the population at the base of the pyramid.

Quizplus · Accepted Answer

Traditionally, multinational enterprises (MNEs) believed that there was little profit to be made in the base of the pyramid markets, which consist of low-income consumers.

When Looking at the Global Economy as a Pyramid, MNEs