MNEs are increasingly finding that:
A)The strategy that works in their domestic market will most likely work best in foreign markets.
B)Tailoring strategies for particular markets is costly and often ineffective.
C) The quest for worldwide cost reduction and consolidation in global strategy has sacrificed local responsiveness.
D) Strategies targeted to emerging markets work best in developed markets as well.

Question

MNEs are increasingly finding that:
A)​The strategy that works in their domestic market will most likely work best in foreign markets.
B)​Tailoring strategies for particular markets is costly and often ineffective.
C) ​The quest for worldwide cost reduction and consolidation in global strategy has sacrificed local responsiveness.
D) ​Strategies targeted to emerging markets work best in developed markets as well.

Quizplus · Accepted Answer

MNEs have realized that pursuing global cost reduction and consolidation has often led to sacrificing local responsiveness, leading to a need for tailoring strategies for different markets. Option A is incorrect as the strategy that works in the domestic market may not necessarily work in foreign markets due to differences in cultural, economic, and political factors. Option B is incorrect as tailoring strategies can help MNEs better understand local markets, resulting in more effective operations. Option D is incorrect as targeting strategies for emerging markets may not be suitable for developed markets as they may have different needs and preferences.

MNEs Are Increasingly Finding That