Strong attitudes are more likely to determine behavior than weak attitudes.

Question

Quizplus · Accepted Answer

Studies have shown that strong attitudes are more predictive of behavior than weak attitudes. Strong attitudes are those that are firmly held and frequently accessed, while weak attitudes are less strongly held and less frequently accessed. When an attitude is strong, it is more likely to influence behavior because it is more easily accessible in memory and more resistant to change.

Strong Attitudes Are More Likely to Determine Behavior Than Weak