A research experiment was conducted on people's attitude toward a particular section of the society. After the experiment, the participants were requested to donate a small amount for the research organization. When they agreed and donated, they were followed with more requests for bigger donations. This is an example of ____________.

Question

Quizplus · Accepted Answer

This is an example of the foot-in-the-door technique, where a small request (donating a small amount for research) is followed by a bigger request (donating a larger amount). This technique is based on the principle of consistency, where people are more likely to comply with a bigger request if they have already agreed to a smaller one. It is a commonly used persuasion technique in marketing and fundraising.

A Research Experiment Was Conducted on People's Attitude Toward a Particular