Aria works at a marketing research firm. Whenever she processes information, she disregards information that does not fit in with her ideas to eliminate discrepancies. This behavior is consistent with _________.

Question

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Aria's behavior is consistent with Piaget's cognitive developmental theory, specifically the concept of assimilation. Assimilation is the process of incorporating new information into existing schemas or mental frameworks. However, in Aria's case, she is disregarding information that does not fit with her existing schema, which is an indication of the failure of assimilation. This behavior is also known as confirmation bias.

Aria Works at a Marketing Research Firm