When officials counter a rumor with authentic information, this only serves to strengthen belief in the original rumor.

Question

Quizplus · Accepted Answer

According to research on the phenomenon of rumor spreading, simply countering a rumor with authentic information does not always reduce belief in the rumor. In fact, sometimes it can have the opposite effect and reinforce belief in the rumor. Other strategies, such as providing an alternative explanation or addressing the underlying concerns that led to the rumor, may be more effective in reducing belief in the rumor.

When Officials Counter a Rumor with Authentic Information, This Only