Research indicates that social media has a significant influence on voters decisions about candidates and political issues.

Question

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Multiple studies have shown that social media can impact voters' opinions, beliefs, and behaviors related to politics and public policy. For example, social media can expose users to diverse perspectives, facilitate peer-to-peer communication and information sharing, and enable targeted and personalized messaging by political campaigns and interest groups. Furthermore, research suggests that social media can affect voter turnout, candidate evaluations, issue salience, and voting intention.

Research Indicates That Social Media Has a Significant Influence on Voters