All of the paths of communication have one ultimate goal, which is:

Question

Quizplus · Accepted Answer

The ultimate goal of communication paths is to create engagement with the target audience, which can lead to various outcomes such as increased brand awareness, customer loyalty, and ultimately, revenue. While mastery, sales, and revenue are all desirable outcomes, engagement is the key factor that drives them. Without engagement, it is unlikely that the other goals will be achieved.

All of the Paths of Communication Have One Ultimate Goal