Including opportunities for self-affirmation in fear-based appeals is ______.
A) counterproductive, because it makes people feel invulnerable to illness or injury
B) counterproductive, because it encourages people to discount the main message
C) unproductive, because they have no effect
D) effective, because it makes people open to information they don't want to hear

Question

Quizplus · Accepted Answer

Including opportunities for self-affirmation in fear-based appeals is effective because it can help make people more open to information they don't want to hear. It can also help them feel more confident and empowered, which can increase their motivation to take action to reduce their risk. Studies have shown that incorporating self-affirmation into fear-based appeals can lead to greater message acceptance and behavior change.

Including Opportunities for Self-Affirmation in Fear-Based Appeals Is ______