The term media monitoring is used most often to refer to
A) interest groups' monitoring of content.
B) the government censoring media.
C) parents checking what their child watches.
D) studios following what is a "hit."

Question

Quizplus · Accepted Answer

Media monitoring is most commonly associated with interest groups and organizations monitoring media content to track and respond to messages that may affect their interests or agendas. Governments may also monitor media content for censorship purposes, but this is not the primary use of the term. Parents monitoring their children's media consumption and studios monitoring the success of their products are also forms of media monitoring, but they are not the most common.

The Term Media Monitoring Is Used Most Often to Refer