A person who influences the opinions and decisions of others through day-to-day personal contact and communication is referred to as a(n)

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An opinion leader is a person who has significant influence on the opinions and decisions of others through day-to-day personal contact and communication. They are often seen as experts in a particular area or decision-making process and are trusted by their peers to provide valuable insights and advice. Gatekeepers control access to information and may not necessarily have an impact on opinions and decisions. Concentrators and specialists are not commonly used terms related to personal influence.

A Person Who Influences the Opinions and Decisions of Others