Ready Fashions Inc.is a garment manufacturing company.It recently entered into a highly profitable agreement to supply garments to a large clothing retailer.The company is also negotiating an agreement with a department store,but a favourable outcome seems difficult.However,Ready Fashions is not entirely dependent on the agreement with the department store because of the profitable deal with the clothing retailer.Therefore,the agreement with the clothing retailer is the company's _____.

Question

Quizplus · Accepted Answer

The agreement with the clothing retailer is the company's Best alternative to a negotiated agreement (BATNA), which means it is the best option or alternative available if negotiations with the department store fail.