A team of sales executives wishes to increase unit sales of their cosmetic products by using advertising,but are unclear about which medium to use.This is because they have little knowledge about the relative effectiveness of each medium.In this scenario,which of the following methods of decision making is appropriate?

Question

Quizplus · Accepted Answer

Given the team's lack of knowledge about the effectiveness of each advertising medium, the incremental trial-and-error method is most appropriate. This method allows them to experiment with different mediums, learn from the outcomes, and adjust their strategy accordingly, without needing comprehensive data or predictions about each option's success upfront.

A Team of Sales Executives Wishes to Increase Unit Sales