A soft drink company continues to produce a high-caffeine product,despite low sales and poor media coverage.The CEO believes that the product is still a good one and does not want to discontinue its production.Which concept does this decision reflect?

Question

Quizplus · Accepted Answer

The decision to continue producing a high-caffeine product despite low sales and poor media coverage reflects the concept of escalation of commitment - the tendency to continue investing in a decision or course of action despite evidence that it is failing. The CEO may be emotionally invested in the product or trying to justify past investments, leading to the decision to continue producing it despite negative feedback.

A Soft Drink Company Continues to Produce a High-Caffeine Product,despite