Studies of brainstorming and Nominal Group Technique (NGT)have found that Nominal Group Technique (NGT)often works better for generating ideas that are both numerous and creative..

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Studies have found that NGT is more effective than brainstorming in generating numerous and creative ideas. NGT allows for individual idea generation and then group discussion and evaluation, which leads to a greater variety and quality of ideas.

Studies of Brainstorming and Nominal Group Technique (NGT)have Found That