In intercultural terms,"face" is the positive image a group member wishes to create or preserve..

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In intercultural terms, "face" refers to the positive image or reputation that an individual or group wishes to create or maintain in a given context or social situation. This concept is often closely tied to ideas of honor, respect, and social status, and it can be an important factor in many intercultural interactions and relationships. By understanding and showing respect for others' concepts of face, individuals can help build trust and establish positive relationships across cultural boundaries.

In Intercultural Terms,"face" Is the Positive Image a Group Member