Replacing Joe Camel with "Joe Chemo" to criticize smoking is an example of cultural imperialism.

Name: Replacing Joe Camel with "Joe Chemo" to criticize smoking is an example of cultural imperialism.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

"Joe Chemo" is an example of culture jamming or subvertising, where existing media is altered to make a social or political statement, in this case against smoking, rather than an act of cultural imperialism, which involves imposing one's own culture onto another.

Replacing Joe Camel with "Joe Chemo" to Criticize Smoking Is