Combining qualitative and quantitative methods in a single research project can enhance measurement ______.
A)validity
B)generalizability
C)authenticity
D)all of these

Question

Quizplus · Accepted Answer

Combining qualitative and quantitative methods can enhance measurement validity by providing more comprehensive and in-depth data for analysis, increase generalizability by allowing for both the in-depth exploration of specific cases and the application of findings to a larger population, and improve authenticity by allowing researchers to gather both objective numerical data and subjective meanings and experiences of participants.

Combining Qualitative and Quantitative Methods in a Single Research Project