When should focus groups be avoided?
A)when only six people can participate
B)when you want to use open-ended questions
C)when dealing with emotionally charged issues
D)when a population is homogeneous

Question

Quizplus · Accepted Answer

Focus groups should be avoided when dealing with emotionally charged issues. This is because focus groups involve group discussions, and emotional issues may lead to heated debates and conflicts among the participants, which may bias the results. In such cases, individual interviews may be more appropriate. The other options (A, B, and D) are not necessarily reasons to avoid using focus groups.

When Should Focus Groups Be Avoided