Celebrated Products is introducing a new line of celebrity signature sunglasses.The sales manager wants a media blitz to make customers aware of the line and create early sales typical of a "pull" pattern.Which will be a likely result of the marketing manager's plan?

Question

Quizplus · Accepted Answer

The media blitz may create a surge in demand from customers, resulting in an erratic demand pattern rather than stable. The sudden increase in demand may also put a strain on logistics systems, but emergency shipments are not mentioned as a likely result.

Celebrated Products Is Introducing a New Line of Celebrity Signature