The popularity of survey research is due to ______.
A)control over extraneous influences in the mode
B)versatility,efficiency,and the generalizability of results
C)the anonymity guaranteed to the research subject by the investigator
D)relatively high degree of population turnover

Question

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Survey research is popular because it has versatility in terms of the types of questions that can be asked, efficiency in terms of cost and time, and the ability to generalize results to larger populations. This is why it is commonly used in both academic research and market research. Control over extraneous influences in the mode (A) and anonymity of research subjects (C) are important considerations in survey research but are not the primary reasons for its popularity. Population turnover (D) may be relevant in certain contexts but is not a primary factor in the popularity of survey research.

The Popularity of Survey Research Is Due to ______