If improved account retention became a major focus of attention, the performance measure stressed would be _____.
A)gross margin on sales or price per unit
B)percentage account erosion
C)a volume measure
D)a customer satisfaction index

Question

Quizplus · Accepted Answer

Improved account retention focuses on minimizing the loss of existing customers, so the percentage account erosion, which measures the rate at which accounts are lost, would be the key performance measure.

If Improved Account Retention Became a Major Focus of Attention