What are the steps in the CRM process?
A) segment customer base,then measure service and improve
B) segment customer base,then identify service/package
C) measure service,then improve
D) segment customer base,then identify service/package,then measure service and improve

Question

Quizplus · Accepted Answer

The CRM process involves segmenting the customer base to better understand their needs and preferences, identifying the appropriate services/packages to offer them, measuring the effectiveness of the services offered, and continually improving them based on customer feedback. Therefore, the correct answer is D, which includes all of these steps in the correct order.

What Are the Steps in the CRM Process