The greater the distance from the hearth the less likely an innovation will be adopted.This is referred to as:
A) inverse innovation rule
B) adoption avoidance
C) distance decay
D) cultural repulsion

Question

Quizplus · Accepted Answer

Distance decay is the term used to describe the decline of an innovation's likelihood of being adopted as the distance from the hearth (where the innovation originated) increases. This is because the further away individuals are from the hearth, the less exposure and interaction they have with the innovative idea, making it less likely for them to adopt it. The other options presented are not accurate descriptions of this phenomenon.

The Greater the Distance from the Hearth the Less Likely