Research shows that having an employment brand can attract applicants to an organization, even beyond job and organizational attributes.

Question

Quizplus · Accepted Answer

Research has found that having a strong employment brand can be a significant factor in attracting job applicants to an organization, even if the job and organizational characteristics are not particularly unique or desirable. A strong employment brand can include a favorable reputation among current and former employees, a clear and compelling mission or purpose, a commitment to employee development and training, and other factors that make the organization an appealing place to work.

Research Shows That Having an Employment Brand Can Attract Applicants