________ means people are more unhappy when they suffer losses than they are happy when they achieve gains.
A)Loss fundamentals
B)Loss aversion
C)Loss leader
D)Loss cycle

Question

Quizplus · Accepted Answer

Loss aversion is a concept in behavioral economics that suggests people feel more emotional pain from losing something than they do pleasure from gaining something equivalent. This can lead people to make irrational decisions to avoid losses, even if it means passing up potential gains.

________ Means People Are More Unhappy When They Suffer Losses