The _________ are examples of the Walt Disney Corporation's vertical integration.
A) Disney Channel and McDonalds
B) ESPN Zone and Pixar
C) Disneyland Resort and the Gap
D) Disney Cruise Line and Miami

Question

Quizplus · Accepted Answer

Vertical integration refers to the strategy of a company expanding its operations in different stages of the supply chain. For Disney, acquiring Pixar allowed them to have control over the production of their animated films (one stage of the supply chain) and ESPN Zone (a chain of sports-themed restaurants and entertainment venues) allowed them to control the marketing and delivery of sports-related content (another stage). Disneyland Resort and Disney Cruise Line are examples of horizontal integration, where a company expands its operations within the same stage of the supply chain. The Gap and McDonalds are not owned by Disney and are not examples of vertical integration.

The _________ Are Examples of the Walt Disney Corporation's Vertical