The increased use of technology may have positive and negative effects on the perceived service quality provided to retail customers.

Question

Quizplus · Accepted Answer

The increased use of technology can make retail processes more efficient and convenient for customers, improving their perception of service quality. However, it can also lead to a lack of personal interaction and a decreased sense of empathy from the retailer, potentially negatively impacting the perceived service quality.

The Increased Use of Technology May Have Positive and Negative