Advertisements to sell goods at certain prices are generally mere invitations to the public to visit the place of business.A business is not expected to sell the goods to everyone who reads its advertisement.If an appliance store advertises a smart TV in the newspaper for the mistaken amount of "$33" instead of "$333",the position of the customer who removes the TV from the shelf and takes it to the cashier and says "I accept" will be met with the following legal argument
A)it is the customer's offer to purchase the TV for $33 which will not be accepted by the store.
B)the mistake is a mistake caused by the newspaper and any loss to the store will have to be paid back by the newspaper.
C)the mistake is the store's mistake and not the customers and the acceptance by the customer will be enforced.
D)there can be no contract in circumstances where a mutual mistake occurs and as such there is no enforceable contract.
E)the customer's acceptance would be based on an implied term that newspaper advertisements (even if mistaken)need to be enforced.

Question

Quizplus · Accepted Answer

Advertisements to sell goods at certain prices are generally mere invitations to the public and not offers. Therefore, the customer's removal of the TV and stating "I accept" is an offer, which the store can choose to accept or reject. In this case, the store would argue that the mistaken price was clearly an error and not intended to be an offer, and thus they are not obligated to sell the TV at that price.

Advertisements to Sell Goods at Certain Prices Are Generally Mere