When a company such as Patagonia makes sustainability a critical development and embeds it visibly in advertising or in its activities,we see an example of sustainability operating at which of the following levels?
A)Sustainability as Public Relations.
B)Sustainability as cost minimization.
C)Sustainability as a business model.
D)Sustainability as a company mantra.

Question

Quizplus · Accepted Answer

When a company like Patagonia embeds sustainability visibly in its advertising or activities and makes it a critical part of its development, it operates at the level of sustainability as a business model. This means that sustainability is not just a side project or a cost minimization strategy, but an integral part of how the company conducts its business and creates value for its stakeholders. Sustainability as a business model means that the company seeks to create economic, social, and environmental value simultaneously, rather than sacrificing one for the other. This approach typically involves rethinking traditional business models and adopting innovative strategies that align social and environmental goals with financial objectives.

When a Company Such as Patagonia Makes Sustainability a Critical