Customer relationship management attempts to:
A)Ensure the development of customer success for customers.
B)Ensure the development of strategically appropriate relationships with customers.
C)Meet the expectations of customers.
D)Use technology to replace human interaction with customers.

Question

Quizplus · Accepted Answer

Customer relationship management is focused on developing strategically appropriate relationships with customers. While meeting customer expectations and using technology can be important components of CRM, the ultimate goal is to build strong and profitable relationships with customers that align with the broader business strategy.

Customer Relationship Management Attempts To