An example of a major shift in customer expectations driven by the actions of a leading competitor is:
A)Amazon effect.
B)Google gambit.
C)Omni-channel.
D)Customer relationship management.

Question

Quizplus · Accepted Answer

The "Amazon effect" refers to the major shift in customer expectations that has been driven by Amazon's introduction of fast and free shipping, easy returns, and personalized recommendations. Other companies have had to adapt to these expectations or risk losing customers.

An Example of a Major Shift in Customer Expectations Driven