Operations managers view innovation as a "funnel" because:
A)Small ideas grow to become broad new strategies
B)It often takes many new ideas to yield a few really good innovations
C)Good innovators invest in as many new projects as they can afford
D)Innovation means launching many new products so that the market can sort out the winners and losers

Question

Quizplus · Accepted Answer

The "funnel" analogy suggests that there are many ideas or initiatives at the top of the funnel, but only a few will make it through to become successful innovations at the bottom of the funnel. Just like a funnel, the number of ideas will decrease as they move through the different stages of development, testing, and implementation. Therefore, it often takes many new ideas to yield a few really good innovations.

Operations Managers View Innovation as a "Funnel" Because