If you visit diamondsforever.com, you can design your own ring. This site, which is operated by Engaging Engagements, then allows you to email a picture of your ring to friends and relatives. This way, they can share in the excitement and be informed of the web site's existence. Engaging Engagements is using ________.
A) location-based social networking
B) buzz-building activities
C) the Internet of Things
D) direct marketing
E) virtual goods

Question

Quizplus · Accepted Answer

Engaging Engagements is using buzz-building activities to generate excitement and awareness about their website and the ability to design your own ring.

If You Visit Diamondsforever