________ involves a channel member purchasing large quantities of a product during a discount period, warehousing the product, and not buying the product again until another discount is offered.
A) Pushing
B) Forward buying
C) Rebating
D) Point-of-purchase displaying
E) Discounting

Question

Quizplus · Accepted Answer

This practice is called forward buying, as the channel member is buying in advance to take advantage of a discount and then waiting until the next discount to purchase again. This can create issues with inventory management and can disrupt the supply chain.

________ Involves a Channel Member Purchasing Large Quantities of a Product