An example of a(n) ________ is a five-foot-high cardboard display of Cap'n Crunch next to Cap'n Crunch cereal boxes.

Question

Quizplus · Accepted Answer

A point-of-purchase (POP) display is a marketing tactic used to draw consumers' attention to a particular product or brand at the location where the purchase is made. This description matches the example given in the question of a cardboard display of Cap'n Crunch placed adjacent to Cap'n Crunch cereal boxes.

An Example of A(n) ________ Is a Five-Foot-High Cardboard Display