Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

Question

Quizplus · Accepted Answer

Catalog marketing would likely be the most effective method for Organic Designs to reach potential customers outside of their existing markets. Catalogs allow the company to showcase their products and provide information to customers who may not have access to their stores. The customers can then order directly from the catalog, which can be delivered to their homes, increasing convenience for the customer. Additionally, catalogs can be mailed to specific demographics or geographic areas, allowing Organic Designs to target their marketing efforts.

Organic Designs Is a Small, Successful Chain of Stores Offering