Through the practice of ________, sales organizations move away from a "one-size-fits-all" mentality and instead choose the best way to sell to individual B2B customers.

Question

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Account-based selling is the practice of tailoring the sales approach to best fit individual customers, rather than using a universal approach. This enables sales organizations to maximize customer satisfaction and increase the likelihood of making a sale. Permission marketing, sampling, multilevel selling, and tryvertising do not necessarily involve tailoring the sales approach to individual customers.

Through the Practice of ________, Sales Organizations Move Away from a "One-Size-Fits-All