Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?
A) personal evaluation of PR activities
B) opinion surveys among the firm's publics
C) coverage in print and broadcast media
D) gross ratings points (GRP)
E) cost per thousand (CPM)

Question

Quizplus · Accepted Answer

Coverage in print and broadcast media is a relatively inexpensive way for PR specialists to measure the effectiveness of their efforts, as it involves monitoring the amount and type of media attention their activities receive.

Which of the Following Is a Relatively Inexpensive Objective Measurement