________ is a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences.
A) Integrated marketing communications (IMC)
B) Word-of-mouth communication
C) Mass communication
D) Database marketing
E) Experiential marketing

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences. It involves combining and coordinating various marketing communication tools and tactics, such as advertising, sales promotion, public relations, direct marketing, and personal selling, to deliver a consistent and impactful brand message to the target audience. IMC aims to create a seamless, integrated brand experience for consumers and build long-term, profitable customer relationships.

________ Is a Strategic Business Process That Marketers Use to Plan