A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.

Question

Quizplus · Accepted Answer

The total marketing communications mix of a company is also referred to as the promotion mix, which consists of advertising, sales promotion, public relations, personal selling, and direct-marketing tools. Option A is incorrect as direct marketing is only a part of the total promotion mix. Option B and C are incorrect as they are not the correct terms used to describe the company's marketing communications mix. Option E is also incorrect as it refers to the overall set of marketing tools used by a company, which includes the total promotion mix as well as product, price, and place (distribution) decisions.

A Company's Total Marketing Communications Mix Consists of a Special