The communications model is an effective way to look at traditional marketing communications, but not new word-of-mouth communications.

Question

Quizplus · Accepted Answer

The communications model can also be used to understand new word-of-mouth communications, as it includes both sender and receiver elements, message transmission, feedback, and noise. The model can be adapted to fit various forms of communication, including social media and viral marketing.

The Communications Model Is an Effective Way to Look at Traditional