The ________ step in the hierarchy of effects calls for marketers to tell the target market that there is a new brand on the market, often by using simple advertising that pushes the brand name in a variety of media.
A) awareness
B) knowledge
C) demand
D) desire
E) purchase

Question

Quizplus · Accepted Answer

The awareness step in the hierarchy of effects is the first step, and it involves informing the target market that a new brand exists. This is typically done through advertising and other promotional efforts that focus on getting the brand name out there and creating brand recognition. Once the target market is aware of the brand, the marketer can move on to the next step in the hierarchy, which is knowledge.

The ________ Step in the Hierarchy of Effects Calls for Marketers