Which promotional mix strategy directs marketing efforts toward final consumers?

Name: Which promotional mix strategy directs marketing efforts toward final consumers?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The pull strategy directs marketing efforts toward final consumers. This strategy involves creating demand for a product among consumers so that they actively seek out the product from retailers. This is often accomplished through advertising and other forms of promotion that target consumers directly.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Final Consumers