Which promotional mix strategy directs marketing efforts toward market channel members?

Name: Which promotional mix strategy directs marketing efforts toward market channel members?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Push strategy refers to directing marketing efforts towards market channel members, such as wholesalers, distributors, and retailers. This strategy aims to push the product through the distribution channel and create demand among channel members who will then promote it to the end consumers.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Market Channel