Coca-Cola's Minute Maid unit is introducing a new premium fruit beverage. The primary promotional objective of marketing communications for the new product should be to create awareness.

Question

Quizplus · Accepted Answer

For a new product, especially in a competitive market like premium fruit beverages, the primary promotional objective is typically to create awareness among the target audience about the product's existence, benefits, and availability.

Coca-Cola's Minute Maid Unit Is Introducing a New Premium Fruit