The basic structure of an advertising message is referred to as the ________.
A) unique selling proposition
B) advertising appeal
C) promotion strategy
D) tonality
E) execution format

Question

Quizplus · Accepted Answer

The basic structure of an advertising message is referred to as the execution format, which outlines how the message's strategy will be creatively brought to life to engage the audience.

The Basic Structure of an Advertising Message Is Referred to as the ________