________ is a measure of the percentage of people in the target market who are exposed to the media vehicle at least once during a given time period.

Question

Quizplus · Accepted Answer

Reach is the measure of the percentage of people in the target market who are exposed to the media vehicle at least once during a given time period. Frequency is the number of times the target audience is exposed to the media vehicle. Impressions are the total number of exposures to an advertisement, which includes multiple exposures to the same person. Exposure refers to the opportunity for someone to see or hear an advertisement. Gross rating points (GRPs) are a measure of the impact of a media plan based on the size of the target audience reached multiplied by the frequency of the ad.

________ Is a Measure of the Percentage of People in the Target