An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the ________ appeal.

Question

Quizplus · Accepted Answer

The ad uses a lifestyle appeal by showcasing a scenario where the product (Mongoose mountain bikes) fits into a specific way of life or activity, in this case, biking in remote and rugged terrain. It appeals to consumers who identify with or aspire to this adventurous lifestyle.

An Ad for Mongoose Mountain Bikes Shows a Serious Biker