Many gas stations now have self-service pumps with small televisions that broadcast short news and entertainment spots, along with advertisements, as customers pump their gas. The ads reach this captive audience through the use of ________ media.

Question

Quizplus · Accepted Answer

Place-based media refers to advertising that reaches consumers in a specific location, such as gas stations, airports, or elevators. The televisions at self-service pumps fall under this category as they are reaching a captive audience in a particular location.

Many Gas Stations Now Have Self-Service Pumps with Small Televisions